Stories of tennis, bags, sorority and trash reimagined… L’Impératif Madame

Stories of tennis, bags, sorority and trash reimagined... L'Impératif Madame

Back to what the editorial team absolutely wants to share this week.

Penelope, the new Chloé bag

The large soft bag in black, new Penelope line by Chloé, backstage at the show. Alex Pommier

Chloe’s family is growing. At Paris Fashion Week, the brand presented its new line of bags, Penelope. Seen in the hand and under the elbow of the models during the Parisian label’s fashion show which took place at the beginning of March, the line is available in three versions. The first bag, carried on the shoulder, is available in three sizes and exists in several materials: leather, raffia, crocheted wool and linen. The second, more classic, is a calfskin flap bag. The last is a supple clutch in leather or wool, carried by hand to go with evening outfits, or worn over the shoulder for a more casual look.

Chloé’s Penelope line can be found in select stores and online: Chloe/Penelope

Ganni is rethinking its waste

One of the two models of t-shirt that Ganni makes from his fabric scraps. Ganni

Ganni started from an observation: her scraps of clothes were too wasteful. The Danish brand has partnered with its taming chain, an often rather opaque stage of production, and after several months of reflection, they have developed a process to recycle these forgotten scraps. They will be recovered and transformed into T-shirts to reduce its ecological footprint. In addition to a collaboration with another Danish brand, Stem, which uses all of its fabrics thanks to a weaving technique, the brand is associated with brands of innovative materials, such as Mylo, Pyratex or Vegea. A commitment that is bearing fruit, since the brand benefits from an average rating on the very strict Good On You website, which rates brands according to their environmental impact, the well-being of its workers, the materials used, etc.

Ganni t-shirts in upcycled fabric will soon be available here: Ganni / T-shirts upcycled from scrap fabrics.

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Aquazzura, also a case of bags

The Soho Chain Pouch, in Meadow and Sunrise, Aquazzura’s first bag collection. Aquazzura

They made pumps and jewelry, today they make bags. The Italian brand Aquazzura extends its know-how to leather goods, inaugurating this new side with a collection of seven models. Chic and casual, they exude Italian aesthetics and extravagance. Blue, green, orange, with large sequins or shades of iridescent pink, this new and first collection has a little air of Ibiza at the end of summer. Always good to take a few days before the arrival of spring!

The first collection of Aquazzura bags available in store and online here: Aquazzura / Handbag collection

Blue, color of sisterhood

Padded laptop sleeve, designed by Agathe Wauthier, CEO of the Think Tank Galion Project, for ba&sh. ba&sh

Women are strong, women are inventive, they are… fundamental. This is the conviction of Barbara and Sharon, founders of the Ba&sh brand. The inseparable duo launches its Fund&Action program, a project aimed at creating socio-economic opportunities for women, in France and around the world, and acting against violence against women and children. A capsule collection accompanies the first action of the project, carried out by a community of nine women whose sorority and entrepreneurship set an example. They are a star dancer, at the head of several restaurants or CEOs in technology, and have each designed a piece of the collection. There is a yoga mat, a padded laptop bag or even an emblematic t-shirt of the project. Nine blue pieces, all proceeds from the sale of which will be donated to Women Safe & Children, a French association which helps minor children who are victims of abuse and their mothers.

A collection to shop for a good cause exclusively on the site, right here: ba&sh / Women Are Fundamental.

Sunglasses that call the sun

Etnia Barcelona’s new campaign, in the Moroccan desert. Mous Lamrabat

As a nod to the collection that made it famous, the Catalan brand Etnia Barcelona unveils Zebra, Heritage vol. 3, his new dozen pairs of sunglasses. The zebra pattern is combined in five shades of colors and in three shapes, weaving between the round and the rectangle. A form of homage to the African continent and its colors, a visual declaration of love. The brand is known for its pop inspirations and cultural interpretations. In 2019, she released a collection drawn from the world of David Bowie. In 2020, from the work of John Berger, The Ways of Seeing, symbolizing the fantasy of having eyes everywhere. If its campaigns are always prodigiously creative and visually very artistic, the brand collaborated for this one with Mous Lamrabat, a photographer of Moroccan origin based in Brussels. The artist has the art of decontextualizing the elements of daily life in Morocco and integrating them into a sharp and saturated aestheticism. An eloquent collaboration to illustrate this colorful collection.

Discover the entire collection (and the campaign): Etnia Barcelona / Zebra Heritage Vol.3

A story of summer and tennis

The new Celsius 70 basketball, in white canvas, made from marine plastic waste, deposited on a plastic dust. Coral

Summer is coming and with it, sunny days. Although today a pair of cowboy boots worn below 35 degrees no longer shocks anyone, fashion obliges, having a light pair of sneakers is not prohibited. And if in addition we can do good for the planet, why refuse. This is the bet made by the Corail brand by unveiling its new collection, or should we say eco-llection. Corail offers a new model of sneakers in recycled canvas made from plastic bottles, available in four colors: pink, blue, yellow and white. They seem to come out of the 1970s with their rubber front and pastel colors. On their side, an overstitching in wavelets, like a climatogram, a symbol of the climate emergency. The climate is what pushed Paul and Alexis to create Corail in 2018, after spending the summer in Marseille. They are then flabbergasted by the amount of plastic floating on the sea. Sneaker lovers, they launch a kitty to finance their new project: their first basketball called Marseille. Four years later, they continue to create shoes, and their new creation raises the durability, and the temperature, to 70° Celsius.

Coral’s Celsius 70 collection is available here: Coral / Celsius 70

Tina Kunakey, new face of Superga

Tina Kunakey, new Superga muse, poses with the iconic Classic pair on her feet. Superga

Superga unveils its new face, which is none other than that of Tina Kunakey. After having embodied the lingerie brand Cuup and that of The Kooples in tandem with her husband Vincent Cassel, the 25-year-old model wears the spring-summer creations of the Italian brand. Among the sneakers made of macramé, or with XXL soles, there is always the 2750 Classic model, created in 1925 by Walter Martiny, the founder of Superga.

Tina Kunakey and the Superga collection to find here: Superga / New ambassador

Wellness retreat near Paris

The Château de la Bucherie, place of retirement. lavender

Reconnect, escape, find yourself 45 minutes from Paris: this is the promise of the first Lavane retreat, imagined by Levana Gampel. On the program: yoga (animated by Deepu Yoga), meditation, exploration and initiation. For this first experience organized from March 26 to 29 at the Château de la Bucherie, the founder invited Mayia Alleume, creator of the Sentara Holistic brand, to share her well-being rituals. But also Adèle Van Damme, founder of Fusion Workout, for Pilates Fusion classes. An initiation to lithotherapy or facial yoga are also offered within this retreat, which has energetic beauty as its theme.

Information and reservations on Lavane / our retreats.

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