On Tiktok, the enthusiasm for an Intimissimi brand top worn by the model during a podcast recording session has not waned. It is even crowned “perfect long-sleeved top”.
The light is dim and the armchairs comfortable. On the set of host Jay Shetty’s podcast, the atmosphere is conducive to confession. This September 12, 2022, the guest behind the microphone is the American Kendall Jenner, star of the catwalks and social networks, who for the occasion has chosen an outfit in tune: a basic pale blue top in which she does not lack hide her hands when discussing intimate matters. In particular, she shares the anxiety that she can feel at certain times in her professional life. The close-fitting cut of the garment echoes this heart-to-heart. And behold, despite its great simplicity, her top has become a phenomenon on TikTok.
The quest for the “perfect long-sleeved t-shirt”
On the Chinese social network, videos around the “viral top” or the “perfect long-sleeved top” have abounded for a few months. Since the publication of the podcast, they have been the heyday of the lingerie brand Intimissimi, which markets this cashmere blend model in several shades, at a price of €29.90. “Don’t just go, go for it!” can we read on a post, when another video shows three young women who found themselves by chance simultaneously dressed in the famous top. They praise its price, its comfort and its boat neckline. We also find it presented as the ersatz of the models offered by Skims, the lingerie brand of Kim Kardashian, her half-sister, who sells them between 54 and 62€. A goal against his clan?
In video, the fashion minute with Kendall Jenner at Jean Paul Gaultier
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